Brands

If your company is looking to explore using influencer marketing to drive sales and brand awareness, you’re probably running into two common issues.…

Culture is the combination of Beliefs, Artifacts, Rituals and Language. In practice, our culture is our identity. Often, we use brands as shortcuts…

Our role as marketers is simple. Persuade customers to pay more, switch to our brand or purchase more frequently. It all comes down to behavior…

Most Facebook business pages seem to be hanging on for dear life these days, and some have already given up. In this episode of our popular Here’s Why…

Pepsi made headlines in 2008 when it decided to spend over $1 million redesigning its logo. This was a fresh reminder to businesses all over the world…

Social media is a vital component to any business, especially when it comes to sales. In fact, 72% of salespeople that use social media say that they…

Although it’s early days, brands such as McDonald’s, Staples and GM are paying cash and purchasing data direct from consumer, giving literal meaning…

In March, American Eagle’s lingerie chain Aerie made a major statement. The store released a one-piece black bathing suit with the word “Survivor”…

Health and beauty the fastest growing retail sector in eCommerce. The online health and beauty market in the UK is forecast to grow 21.1%…

Our role as marketers is simple. Persuade customers to pay more, switch to our brand or purchase more frequently. It all comes down to…