Brands

Your personal brand’s website is your calling card to attract loyal followers —an unexpected cyber attack can cost you both…

Traditional marketing communications erected a big wall between what anthropologists term Sacred vs. Profane. Sacred consumption occurs…

Online personalisation has spurred rapid growth for many eCommerce businesses in recent years. To date, brands like ASOS — with thousands of…

Sing a song of sixpence Credit: Andrew Harrer/BloombergPandora said Tuesday that its audio ad inventory is now widely available for…

What makes a brand successful in the digital age? A joint study by SAP, Siegel+Gale, and Shift Thinking suggests that digital brands…

Taking a cue from Pokémon Go, Tommy Hilfiger is introducing a new rewards system in which customers can earn points for wearing its clothes at…

Becky Shindell, communications manager at SEMrush, talks about why videos are such a priority. July 26, 2018…

Visual search technology is continually improving, while visual search usage is expanding across various platforms.With new, intelligent, visual…

'The Braid Up,' a show created by Hearst for Snapchat.Snapchat has developed a private marketplace for advertisers that could help…

A dad loses himself in playtime with his kids in an ad for Citi. Credit: CitibankTwenty years ago, I said a revolution is coming in which…