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Branding is certainly a well-known concept for marketers everywhere. After all, a brand is what makes a business more than a sum of transactions:…

The days of simply listing your company in the Yellow Pages and expecting to stay in business are over. If you’re looking to market your HVAC business…

Years ago, when MailChimp was a smaller company, Friday mornings were a time to gather and talk about what’s going on around the office. But now that…

Let’s face it, getting people—a lot of people—to actually subscribe to a mailing list isn’t easy. With an overwhelming amount of email already…

Are you a freelance writer looking to increase your income? If so, then this is the article for you. Today, I’ll share with you what I consider to be…

Inman Park is one of Atlanta’s oldest neighborhoods, and it just so happens to be in the metaphorical backyard of our headquarters at Ponce City…

If you’ve noticed that people leave your website, you probably think it’s because the page is “not good enough.” But, this reason is an…

In the time you spent on work email this year, someone climbed Mount Everest twice.For the average person, email takes up about half the workday.…

Everyone’s seen an email newsletter with the all-too-obvious use of stock photos. Not only is it definitely obvious, it’s definitely cheesy. And…

There’s no escaping the war that’s heating up between the three giants of online advertising. Yet you as a small business advertiser need to figure…