Marketing

A recent survey from Clutch found that SEO was the “least popular digital marketing channel” among the choices offered…

Personalisation – it’s about more than inserting someone’s name into your emails. In fact, only adding your subscriber’s name into a campaign…

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International Data Corporation (IDC) reported that Q2 smartphone shipments were down just under 2 percent annually.…

Credit: IkeaIn an effort to be more sustainable, Ikea is mailing out fewer catalogs to consumers—and applying the financial resources to…

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Successful marketing teams are diverse. They include storytellers, schedulers, sellers and technologists. Getting them…

Papa John's Credit: Luke Sharrett/BloombergPapa John's has hired Endeavor Global Marketing as its creative agency of record and strategic…

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Facebook has launched a new WhatsApp Business API designed to help businesses communicate with consumers via the…