Apple Plans Revamped India Strategy With Official Stores, Year-Long iPhone Deals, and Improved Apps…
Apple's ongoing struggles in India have been scrutinized repeatedly over the past few years, and today a new report by Bloomberg has looked into…
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Strategy
The Questions You Should Be Asking When Looking at Your SEO and Social Media Strategy – Info…
To build -- and keep -- an audience, digital marketing is a must. But investing too heavily in a single platform can cost you money, customers…
Publicis’ chief strategy officer breaks down ‘the big challenge for us right now’…
Carla Serrano. Credit: Photograph by Ad Age/Alfred MaskeroniSubscribe to us on iTunes, check us out on Spotify and hear us on Stitcher,…
Template: Target audiences analysis for communication strategy – Info PR
Download a complimentary template to help plan your public relations campaignIdentifying all your organization’s target audiences is a key step…
10 Eye-Opening Email Statistics To Help Guide Your Sales Email Strategy – Info Sales
Recently, I sat on a panel about sales and marketing, and during the presentation, another fellow panelist said, 'Email is dead! Social media is where…
If You’re Building Your B2B Marketing Strategy, Start Here – Info Sales
For 13+ years in marketing, I’ve never seen a B2B company who’d say they don’t have a B2B marketing strategy framework or that…
Comment: Average Selling Price shows Apple’s iPhone X strategy has been a huge success – Info…
Apple surprised analysts yesterday by reporting better-than-expected earnings, and record revenue for what is always its slowest quarter.…
Make Startup Acquisitions Part Of Your Digital Business Growth Strategy – Info AI
Forrester’s What It Means PodcastConversations with thought leaders to define and demystify…
How to Build an Audience-Aligned Social Marketing Strategy – Info Social Media
How do you build an audience-aligned social marketing strategy from the ground up? With a solid understanding of your target audience, how to…
The 5Ws (and 1H) of Marketing Success: Adapting Messaging Strategy on the Fly – Info Marketing
Email isn't going away, but don't get too attached. Other channels and mediums may be more effective,…