Social Media How to Get the Audience You Want With This Painless YouTube Strategy – Info Social Media Sep 2, 2018 The "less is more" strategy can be applied to your video marketing. August 7, 2018 2…
Analytics Google Analytics Audiences Strategy: Keep It Simple | Analytics Aug 23, 2018 In the Google Marketing Platform, Audiences are how we pass collections of users between tools – like sharing a Google Analytics audience with…
Risk Management Steering the Sales Strategy Toward Compliance | Risk Management Aug 22, 2018 It isn’t difficult to understand that one of the main reasons a salesperson would make a bribe is to make a sale. This kind of corrupt practice is…
Email Marketing Why Email Newsletters Need to Be Part of Your Digital Marketing Strategy | Email Marketing Aug 22, 2018 Successful digital marketing requires a solid strategy. But with the flurry of new digital tools and platforms landing in marketers’ hands every day,…
Robotics President Reif urges “farsighted national strategy” to address China competition | Robotics Aug 21, 2018 In an op-ed piece published today in The New York Times, MIT President L. Rafael Reif urges a more farsighted response to address China’s attempts to…
Artificial intelligence To sell on Alexa, you need to rethink your entire product strategy | Artificial intelligence Aug 21, 2018 The voice revolution has yet to make itself heard but when it does, expect products to change in response. Considerably. However, one of the…
Tech and Gadget How an herbivore hijacks a nutrient uptake strategy of its host plant | Digital Science Aug 21, 2018 Damage by feeding rootworm larvae can be devastating and causes severe crop failure. Credit: Cyril Hertz Maize plants release secondary…
Tech and Gadget Samsung’s strategy for keeping up with Apple is to be mean | Tech Industry Aug 19, 2018 Does being petty pay off? Next week, Samsung’s newest smartphone, the Galaxy Note 9, will hit stores. It’s a wonderful, giant phone that really has…
Analytics Tackle Ecommerce Strategy with Google Shopping Campaigns | Analytics Aug 18, 2018 Shopping campaigns are among the most prominent B2C ecommerce uses of the Google AdWords platform. You can build a detailed and affordable ecommerce…
Customer Services Customer Experience Strategy: 5 Ways to Develop CX-Centric DNA | Customer Service Aug 17, 2018 Becoming customer-centric doesn’t just happen. It begins with a vision which, over time, becomes a fully-immersive reason for and way of doing…