Watch the newest ads on TV from Google, Southwest Airlines, Target and more – Info Advertisement
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time over the weekend.
A few highlights: Google promotes its Grow With Google program (“Free training, tools, and events to help you grow your skills, career, or business”). In a high-energy spot, Target serves up motivational messages of sorts for kids—including “Lead the pack” and “Rock it”—as back-to-school season heats up. And Southwest Airlines employees are totally excited about an award (for customer satisfaction) they got from J.D. Power.
Premiered on: FOX News Sunday With Chris Wallace, FOX
Google data for the last 30 days
Impressions: 168,806,090 (17% of industry)
Est. TV Spend: $7,582,118 (50% of industry)
Attention Score: 92.42
Attention Index: 108 (8% fewer interruptions than avg.)
Premiered on: Basketball, ESPN
Dollar Shave Club data for the last 30 days
Impressions: 58,211,213 (2% of industry)
Est. TV Spend: $749,329 (3% of industry)
Attention Score: 92.12
Attention Index: 112 (12% fewer interruptions than avg.)
Premiered on: The Rifleman, AMC
Southwest Airlines data for the last 30 days
Impressions: 375,047,618 (87% of industry)
Est. TV Spend: $6,545,019 (94% of industry)
Attention Score: 88.28
Attention Index: 95 (5% more interruptions than avg.)
Premiered on: Weather Gone Viral, Weather Channel
Target data for the last 30 days
Impressions: 1,412,370,282 (16% of industry)
Est. TV Spend: $16,867,708 (17% of industry)
Attention Score: 84.37
Attention Index: 55 (45% more interruptions than avg.)
Premiered on: Storage Wars Texas, FYI
Sprint data for the last 30 days
Impressions: 1,790,069,244 (15% of industry)
Est. TV Spend: $38,858,041 (17% of industry)
Attention Score: 89.30
Attention Index: 123 (23% fewer interruptions than avg.)
Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads
TV Impressions – Total TV ad impressions delivered for the brand or spot.
Est. TV Spend – Amount spent on TV airings for the brand’s spots.
Attention Score – Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index – Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Article Prepared by Ollala Corp