Google Ads Rollout Is Here – Here’s What You Need to Know – Info Advertisement
Google Ads has undergone major changes in the past few months and weeks.
On June 27th, Google Ads did a massive overhaul of their platform in what most refer to as “the new AdWords.”
But even more recently, Google has officially transitioned the platform into Google Ads.
As of July 24, Google AdWords has started to officially transition into Google Ads. DoubleClick and Google Analytics 360 will merge into the brand-new Google Marketing Platform, and the Google Ad Manager will launch.
In this update post, we will cover the latest news on Google Ads, what the platform looks like now and what changes are being made on a weekly basis.
Let’s cover the new updates.
Ready to dive in?
Google Ads Rollout Is Here – Here’s What You Need to Know
If you have been keeping up with the news, Google Ads, the new platform overhaul of Google AdWords, is finally here.
The rollout has begun as of July 24th and according to Google, “Starting today, you will begin to see the new Google Ads brand reflected across our product, Help Center, and other channels. This will take several months to roll out fully.”
You probably have noticed this update when trying to access AdWords.Google.com.
This now redirects you to Google Ads’ website:
At the top, you’ll notice a message informing users that Google AdWords is now reflecting the Google Ads branding change.
To sign in, click “Sign In” in the top right-hand corner.
This will direct you back to Google Ads and bring you to your new Google Ads branded dashboard:
As you’ll notice, the branding is about the only thing that has changed at the moment on your dashboard.
Some sections of your dashboard will still say AdWords as well. As Google noted, more major updates will roll out throughout the year.
At Google’s Marketing Innovations Keynote in early July, they announced a few new features that are currently available in the new Google Ads dashboard.
Let’s go over a few of these key changes and what they mean for advertising experiences.
New Google Ads TrueView Updates
Google TrueView is one of the best ways to reach potential buyers on YouTube. Using video-based ad content, you can reach users on YouTube with dynamic ads.
In the newest update reflected in Google Ads, you can now access two new types of campaigns:
Let’s dive into each of these.
TrueView for Reach
The new Reach selection combines both the standard in-stream ad format with impression- based bidding.
The new Reach type is great for building brand awareness and focusing your bidding directly on impressions and metrics that matter for brand awareness.
Here is what a Reach focused ad looks like with the new Google Ads format:
TrueView for Action
If brand awareness isn’t your goal, don’t fret.
TrueView now comes with another great feature: Action.
The Action feature is built on driving direct conversions on your website:
With a call to action that lasts the entire video and even stays after completion, your chances of driving conversion on your website have skyrocketed.
Google Ads: Search Ad Machine Learning (Responsive Search Ads)
With the new transition to Google Ads, responsive search ads are possibly the most anticipated and coveted announcement of them all.
So, what exactly is a responsive search ad?
In the wave of Google focusing on automation and making our lives easier on their ad platform, they’ve released responsive ads in beta mode.
Responsive search network ads allow you to:
Create up to 15 headlines and four different descriptions at once. From there, Google Ads takes the wheel, testing and mixing those headlines and descriptions to see which ones generate the best results.
Using machine learning, they analyze tons of performance metrics to see which resonates best with your potential customers.
From there, a winner is selected and used as the primary ad.
Pretty amazing, right? You simply have to write a few ads and let Google handle the testing.
So, how do you create them?
Depending on your account, you will either have access to the beta, or you might have to wait.
Under your ads and extensions section, check to see if you can create a responsive search ad:
If you can access the beta, you will be able to generate those headline and description variations that allow Google machine learning to take place:
If you don’t have the beta, try contacting your account support to see if they can grant you access.
New Mobile Landing Page Speed Score
It’s no secret that mobile speed is critical for conversions.
According to a Google benchmark report, the average mobile site in every single industry is too slow:
The best practice for mobile page speed times is three seconds or less, yet most are close to ten seconds if not more.
And even just a few seconds more of loading time can explode your bounce rate:
To help counteract this, Google has given us a significant update in the new Google Ads platform under the landing page report:
Mobile speed score.
According to Google, they define this new metric as:
“Mobile speed score is a measure of how quickly your page loads after clicks on your mobile ads. The score is a range from 1 to 10, 10 being fastest.”
This new column on the landing page report can help you gauge whether or not your mobile pages are fast enough for optimal results.
Currently, these are the major updates we see in Google Ads’ newly branded platform.
Everything you know and love about AdWords is still accessible with Google Ads.
As more updates start to roll out on Google Ads beyond redirects and branding, we’ll be creating a massive, in-depth post covering the new platform and what you can expect.
One Last Game-Changing Update Just For You
There’s one more update that (in our humble opinion) is even bigger than all the ones we highlighted in this post:
Google Ads has Joined the AdEspresso Family!
On July 4th, we added AdWords Campaign Creation to AdEspresso!
With this update, you’ll finally be able to create and manage campaigns across 3 different channels all in one place, shaving precious time off your work week.
Sign in and give it a spin!
And That’s all folks! What do you think of the big huge Google Ads rebranding? Did you start using AdWords Campaign Creation in AdEspresso yet? What do you think? Leave us a comment and let us know!
Article Prepared by Ollala Corp