Branding

No matter how prepared or organized you are, obstacles will always come along your way and force you to get out of your comfort zone and do…

  David Ogilvy famously said, “The trouble with market research is that people don’t think how they feel, they don’t say what they think and they…

When the founder of the beauty website Into the Gloss decided to create a new cosmetics line, she didn’t contact vendors or post ads to entice new…

It’s important for your personal brand to be prepared for the latest marketing trends online. In order to accomplish this we need to have…

According to Statista, user penetration for ad blocking in the US grew 3% between 2017 and 2018 to reach 30.1%. In the UK, Emarketer’s latest data…

Please also keep in mind that job search by someone who is employed differs significantly from job search by someone who is unemployed. The latter…

Until fairly recently, in a business sense many marketers thought in terms of a very simple racial dichotomy: White vs. Not Interested. If ethnic…

Web trends are an ever-shifting landscape, and it can be hard to keep up. We’ve rounded up some of our favorite trends so far for 2018. Bright Colors…

After more than a dozen years in school, it can be tempting to take a break from learning. Of course, you can’t completely avoid picking up new…

Zora’s House is a life and job incubator that connects local women of color with career-building workshops, community events, and fellowship…