Is the latest Uber rebranding enough? | Branding
If you follow branding trends, you undoubtedly heard about the most recent Uber rebranding. They’ve replaced 2016’s odd, blue circuit board …
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Brands And The Decline Of Influencer Trust | Branding
There’s new evidence that suggests we may have passed the peak of influencer marketing. In a Winter 2017 report, Dealspotr found that a slight…
8 Tips for Increasing Your Social Network | Branding
Disclaimer: Social networking is not a substitute for attending social events, talking with others on the phone, or having lunch with someone.
To me,…
The Rising Value Of Brand Purpose In Private Equity | Branding
Earlier this year Larry Fink, Chairman and CEO of Blackrock, published his annual letter to CEOs titled ‘A Sense of Purpose’.
Mr Fink explained that…
Solving Brand Problems With Behavioral Science | Branding
One of the appealing aspects of behavioral science is that rather than being a single, over-arching theory, it’s a broad collection of biases. That…
A Few Tips for Frustrated Job-Seekers | Branding
Most if not all job seekers reach at some point a heightened level of frustration with their job search process. It’s easy to understand, and it…
THE WORD, THE MARK, THE QUEST FOR MEANING IN BEING | Branding
THERE IS A WORD AND A STRING OF LETTERFORMS; AND IN THE CONSTRUCT OF THE TWO, THERE IS MEANING IN THEIR BEING. CONTEXT AND WHAT THAT MEANS FOR A…
5 Tips On How To Respond To Google Reviews | Branding
Most business owners don’t know how to respond to Google reviews, and it’s hurting them big time.
Unfortunately, no matter how popular your business…
How to Make Your Customers Feel Valued – Info Branding
When your customers feel valued, they stay loyal to your business. Loyal customers also help you get new customers by…
Use The Pinterest Search Engine to Drive More Traffic | Branding
Pinterest is not only a large social network but also serves as a powerful search engine that can provide valuable links to your personal brand’s…