Branding

  The winner’s curse, a finding based on economic theory, should concern brands. It’s the idea that the winner of an auction tends to pay more for…

  Five years ago, hot on the heels of some significant global rebranding work and regional talent branding successes, I wrote a book titled “Brand…

A lack of time and over scheduling are roadblocks to having more focus and moving forward for your personal brand. In order to grow your business…

We like to think we’re rational and logical, that we identify then assess the options, evaluate the consequences then make solid,…

According to studies, as the commute gets longer, individuals become more stressed, anxious and less happy. Commutes affect our wellbeing because…

  No matter what anyone tells you, stories can change the world. Often it takes courage and guts to jumpstart real social change. Stories can be the…

WE DRAW A LETTER AND PRESUME THAT THERE IS A GRASPED MEANING, BY ALL. ISN’T IT POSSIBLE THAT EVERY MARK HAS MEANING? IT’S SIMPLY GRASPING THAT…

It’s Friday afternoon, you work in advertising, so you’re enjoying a lukewarm pint in your crowded local pub. Oblivious to the background chatter,…

As the digital world continues to grow and evolve, it is becoming increasingly essential for companies to leverage the power of digital tools and…

An interview is a business transaction wherein the objective of the hiring manager (the person who has the authority to hire) is to make a selection…