Branding

The most common reasons brands change their logos are mergers, acquisitions and shifts in strategic directions. As long as a brand is true to its…

In this article, you will learn why business branding is incredibly important for your success no matter the size of your enterprise, and how you can…

Since 1995, Santa trades in his sleigh once a year for a Coca-Cola truck and tours the UK, sharing the soft drinks that have become closely associated…

Credit: Dolce & Gabbana via instagram Tone-deaf ads and racist tweets and taglines—many brands have yet to master the simplest rule of marketing:…

Pinterest is not only a popular social network, but also a powerful search engine to market your personal brand and drive traffic to your website.…

Competitive brand battles can be drawn out affairs, outlasting the tenures of several management teams. They can also be very expensive, often…

B2B brands have long used thought leadership as a way for customers to gain access to the brand’s specialized expertise. When done well, thought…

Unfortunately, many professionals hurt and undermine their personal brands without even realizing it. There are some key on-line and offline habits…

Rebranding can revitalize a company… But should you do it? Have you ever thought about rebranding? If you’re like many business owners, the answer…

Meetings are forums and events where perceptions are built and broken. Every meeting is different – even regularly occurring and frequent ones.…