Branding

I was noodling around on my LinkedIn Settings page when I noticed something at the top of the page. It said I’ve been a member since August 2007.…

Selling anything to anyone is a very hard thing to do. Once you get out of your comfort zone and get used to sales, you learn a lot of life lessons.…

Perhaps the legendary Paul Rand said it best; “design is the silent ambassador of your brand.â€� The importance of design to brand strategy cannot…

5 Branding Lessons from the Cannabis Industry Cannabis branding in the United States is, relatively speaking, in its infancy. Similar to alcohol…

Some jobs are sprints, others are marathons. There are lots of roles, such as those in retail, hospitality and logistics, where you are likely to be…

Having a focused email marketing plan is important to have in place for your personal brand in order to best connect with your subscribers. The right…

Brands must integrate the reality of the digital age into their design. Those who don’t, or do so at a slower rate than others, will soon stand out…

That old saying of Work Smarter Not Harder is very easy to say. However, it’s much hard to do. To Stand Out in Your Career it will take focus,…

Identity marketing is a promotional strategy that encourages consumers to alter some part of their bodies to advertise for a branded product. Air New…

Search engine marketing has changed quite a bit since mobile and voice search have emerged onto the scene, and many brands are left wondering which…