Business Skills

As the economy has improved over the last few years, the war for talent has only gotten hotter. Now that the unemployment rate is reaching…

A multicultural workplace offers a wealth of opportunities, as well as plenty of traps for cultural misunderstandings. Diverse workplaces generate 19…

The Founder of GirlTalk discusses her early beginnings and her commitment to inspiring women entrepreneurs. Sarah Pendrick is a leader in the women…

Some entrepreneurs have enough money coming in to concentrate solely on their business, but most entrepreneurs start with little to no funds, so they…

You may have heard the expression, “Take a walk in your customer’s shoes.” The idea is that you put yourself in the customer’s position and see the…

In recent years, the B2B sales landscape has changed significantly, becoming more complex and therefore more challenging. Modern buyers have high…

A psychological phenomenon known as reciprocity is a powerful inclusion in the brand marketing toolkit. In 1960, Alvin Gouldner wrote the…

Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer…

After almost two years of investigation and intense lobbying, the FTC closed its antitrust investigation of Google in January 2013. Google made some…

I personally have disabled the omnibox search suggestions or autocompletes in Chrome but a bunch of SEOs are saying Google is now showing image…