Business Skills

The most common reasons brands change their logos are mergers, acquisitions and shifts in strategic directions. As long as a brand is true to its…

Why Salespeople Should Focus on the Steps, not the Close The importance of the sales process is largely undisputed. However, salespeople don’t often…

Someone asked Google’s John Mueller if Google might skip crawling and indexing content that Google knows they have enough content around. So if you…

Web traffic is the heartbeat of any website or other digital property. You can always pay for traffic, and PPC (or paid search) is an excellent way…

Instagram advertisers experienced a drop in cost-per-clicks (CPC) and cost-per-impressions (CPM) in the third quarter compared to the second quarter…

Technology has hit the job-seeking process. In many companies, before a resume ever lands on your desk — or more likely in your inbox — it often…

The world of investing is a scary place for students with less than $1,000 to their name. Most don’t know where to begin, and the idea of risking…

As the world changes, your customer outreach should, too. People today are more mobile, more informed and more inundated than ever before. We are…

As the media landscape changes, PR pros must adapt. Client’s communication desires are progressing meaning that agencies are starting to expand…

If you are planning to expand your business from a one man company, to a multi-person organization, you will likely need to start thinking about…