Advertising

Last February, when Tide’s Super Bowl campaignwhich gently ribbed Big Game ad clichespretty much stole the ad spotlight, few knew just how close…

Kohl’s is sweetening its millennial offerings with a new collection from PopSugar, the women’s lifestyle site. To promote the trendy line, which…

Over the course of my career working with marketers and agency partners, it’s inevitable that I get asked, “Tell me something I don’t know.” For…

Bonus indignity: “Serena Williams fined $17,000 for outburst at the U.S. Open,” per ABC News. As Deena Zaru and Joshua Hoyos report, Serena Williams…

Over the course of my career working with marketers and agency partners, it’s inevitable that I get asked, “Tell me something I don’t know.” For…

Uber has tapped seasoned packaged goods executive Rebecca Messina as its first-ever global chief marketing officer as the 9-year-old…

Columbia Sportswear, the family-owned outerwear company, has hired McCann Worldgroup as its global agency of record for marketing services on…

The most exciting time to be in the television industry is right now. Data and technology are changing the game, and we are rewriting the…

Ulta Beauty is going deep on diversity in its new brand makeover. This week, the cosmetics retailer is unveiling its first push from McCann New…

Just in time for New York Fashion Week (Sept. 6-14), Elle, the venerable women’s fashion magazine published in the U.S. and more than a dozen…