Advertising Do paid endorsements sell product? Dec 5, 2018 Credit: iStock There has been a great deal of discussion around influencer marketing and its effectiveness and validity. The industry is filled with…
Advertising Watch the newest ads on TV from Target, Whole Foods, Google Home and more Dec 5, 2018 Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with…
Analytics Machine Learning in the Enterprise Dec 5, 2018 What are the benefits and potential problem with machine learning in the enterprise? Here are my answers to the kinds of questions I get from…
Advertising Retailers test Facebook-style shopper profiles to battle Amazon Dec 4, 2018 Jessica Ferro recently ordered $200 worth of makeup from Sephora’s online appand then waited a month for it to arrive. Despite conversations with…
Advertising MDC ‘disappointed’ activist investor ‘elected to go public’ with concerns | Advertising Nov 30, 2018 An MDC Partners shareholder pushing for a board shakeup has gone public with its dissatisfaction with the holding company, which is currently…
Advertising Major League Baseball taps MGM as first sports-gambling partner | Advertising Nov 28, 2018 Major League Baseball named its first official gambling partner, part of a new multiyear marketing agreement with MGM Resorts International. The…
Advertising Facebook clears key hurdle in getting MRC accreditation | Advertising Nov 28, 2018 It’s a bit of good news for Facebook amid a series of negative publicity about how it has handled personal data and evidence of Russia’s use of the…
Advertising A new customer experience: How AI is changing marketing | Advertising Nov 28, 2018 Content provided by IBM with Insider Studios. In the summer of 1956, 10 scientists and mathematicians gathered at New Hampshire’s Dartmouth…
Advertising Conde Nast kicks off outside search for new CEO as Bob Sauerberg prepares to step down | Advertising Nov 28, 2018 Cond Nast, once the most glamorous and moneyed player among the big magazine publishing houses, is acknowledging that it needs new leadershipand…
Advertising ‘Mark Zuckerberg sent his cats’ and other zingers from Facebook’s global grilling | Advertising Nov 28, 2018 Ted Kramer, CEO of Six4Three, was in London last week and was compelled by British lawmakers to hand over a cache of emails some of which…