Advertising Goodbye, J. Walter Thompson. Plus, a streaming service for Fox News fans: Tuesday Wake-Up Call |… Nov 27, 2018 Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this…
Analytics Maintenance Required: Audit Your Adobe Analytics Solution | Analytics Nov 27, 2018 Just like a new car, when your company first invested in Adobe Analytics, the implementation project would have kicked off with a lot of…
Advertising GM plans 10,000 job cuts, five plant shutdowns in North America | Advertising Nov 27, 2018 General Motors Co. said it will cut more than 10,000 salaried staff and factory workers and close five factories in North America by the end of…
Advertising Why direct-to-consumer brands say no to Cyber Monday discounts | Advertising Nov 27, 2018 Amid all the Cyber Monday sales noise, some direct-to-consumer brands are pursuing a different strategy from their older retail peersand it…
Advertising Campbell adds Comscore’s Hofstetter to board to satisfy activist investor | Advertising Nov 27, 2018 Campbell Soup Co. agreed to add marketing industry executive Sarah Hofstetter and two other people to its board, resolving what had become an…
Career Development How to Play the Career Dating Game | Career Development Nov 27, 2018 Finding a new job is like getting a new boyfriend/girlfriend. You need to be confident, not desperate. A cool indifference seems to work well, but…
Advertising Dolce & Gabbana in China storm over videos seen as racist | Advertising Nov 22, 2018 Chinese consumers are calling for a boycott of Dolce & Gabbana after the Italian fashion house posted videos that are being criticized as racist…
Advertising Alibaba vs. Amazon reveals China’s digital commerce edge | Advertising Nov 21, 2018 A few months ago, I was living in a country with fast, reliable public transport. I could spend the day without cards or cash and nothing more…
Career Development 3 Hiring Trends that Prove It’s a Great Time to Be a Job Seeker | Career Development Nov 13, 2018 Every year, the hiring process evolves. Organizations prioritize finding different traits and skills in candidates. There are new technologies that…
Advertising These are the brands that blew up in 2018 | Advertising Nov 11, 2018 2018 has been a significant year for the retail sector. Some of the nation’s most established stores have learned that they have the unenviable…