Advertising Turning word-of-mouth marketing into a B2B weapon | Advertising Nov 8, 2018 The hotel app worked like a charm. Not only was I able to choose my room, I bypassed registration and used a digital key to open the door.…
Advertising How Michael Roth turned IPG around | Advertising Nov 7, 2018 When he first took a gig with Interpublic Group of Cos. in the early 2000s, Michael Roth didn’t think he’d stay all that long. The chairman and…
Advertising Pinterest poaches Athleta’s Andréa Mallard as its first CMO | Advertising Nov 7, 2018 Athleta Chief Marketing Officer Andra Mallard has left the Gap Inc.-owned brand to join Pinterest as its first-ever CMO. Mallard, a former…
Make Money 6 website monetization strategies to turn your site into a moneymaker Nov 7, 2018 Do you want to turn your website into a moneymaker? Perhaps you’re getting ready to launch a new website and want to build in revenue generation from…
Advertising From data farm to marketer’s table, only the most ‘ethically sourced’ ads | Advertising Nov 1, 2018 The digital and marketing technology industry is taking a page from conscientious consumer movementsthink fair-trade coffee, sweatshop-free…
Advertising Marla Kaplowitz is ‘tired of the gloom and doom’ | Advertising Oct 30, 2018 It comes as no surprise that Marla Kaplowitz is not a fan of the trend among brands to bring agency capabilities in house. As president and CEO…
Advertising Why this marketing consultant says the in-house agency buzz is mostly ‘noise’ | Advertising Oct 30, 2018 After more than 30 years of working with agencies including Havas and WPP’s Saatchi and Y&R, Avi Dan knows where a few bodies are buried.…
Career Development How to Make Your First Impression a Lasting One | Career Development Oct 30, 2018 When you are meeting a new business connection- whether it’s a hiring manager, a networking contact, or a potential client- the first impression…
Career Development 3 Ways to Improve Employee Retention in the Age of Passive Job Seekers | Career Development Oct 29, 2018 Let’s be honest: this is not a good time for employee retention. In fact, a report from the Labor Department found that 3.3 million people willingly…
Advertising Google: 48 people have been fired for sexual harassment in last two years | Advertising Oct 26, 2018 Google CEO Sundar Pichai sought to reassure employees of the internet giant after a New York Times report said a former top executive was paid…