Learning

Filmmaker Dan Klores crams a whole lot of hoops lore in his 20-hour documentary “Basketball: A Love Story,” but fans of the game won’t have to…

Despite a growing economy, consumer packaged goods (CPG) brands are reeling from big shifts in consumer behavior. According to one source, 90 of…

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention…

Alphabet Inc.’s Google has decided not to compete for the Pentagon’s cloud-computing contract valued at as much as $10 billion, saying the…

L’utilisation des adblockers est en constante augmentation : 615 millions d’utilisateurs dans le monde, une croissance de 30 % en 2017. Cette …

Last Wednesday millions of Americans with cell phones got a text message ostensibly from President Donald Trump as a part of the first major…

Today, corporations recognize that having a social purpose matters: people want to work for companies with a purpose, consumers are aligning…

Discipline autrefois réservée aux pionniers d’Internet, le web analytics est devenu une pratique répandue ainsi qu’une source essentielle de données…

We are all on a quest to better understand customers. The sobering truth is most brands only have a very narrow view of them. It’s…

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: It’s…