Advertising AI and esports | Advertising Oct 2, 2018 Gamers have been pitting their wits and skill against computers since the earliest days of video games. The levels of difficulty were…
Advertising This Advertising Week, don’t pat yourself on the back for solving the diversity problem |… Oct 1, 2018 It’s Advertising Week. Another opportunity to get together, collectively pat ourselves on the back and talk about how dedicated we are to fixing…
Advertising Up to 25 million tuned in to the Ford-Kavanaugh hearings | Advertising Sep 29, 2018 An emotionally fraught hearing in front of the Senate Judiciary Committee on Thursday had Americans riveted to their TV sets and mobile devices.…
Advertising The SEC goes after Elon Musk, and prosecutors probe media-buying | Advertising Sep 28, 2018 Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing…
Advertising Why omnichannel is the future of retail for millennials | Advertising Sep 28, 2018 The modern consumer is no longer a single-channel shopper. A recent study of a major U.S. retailer’s customers found that 73 percent followed an…
Advertising Thursday Wake-Up Call: A Facebook feud, a peculiar NHL mascot and other news to know today |… Sep 27, 2018 Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this…
Advertising Eating your own martech | Advertising Sep 27, 2018 Ad agencies are notoriously poor at applying their craft to their own brands, but martech companies don’t have that problem. Marketo and Hubspot…
Advertising Why empathy is good medicine for marketers | Advertising Sep 27, 2018 “The experience at the DMV is more favorable than it is at the doctor’s office today,” said Clay Johnston, dean of the Dell Medical School at…
Project Management 5 best practices for retail inventory management Sep 25, 2018 The processes and styles of retail inventory management can vary from store to store. Learn 5 best practices for retail inventory management.
Advertising Is the grass really greener? A creative’s take | Advertising Sep 25, 2018 Two years ago I decided to leave the agency world behind and begin a new chapter on the brand side. The decision wasn’t easy, nor quickly made,…