Advertising How ‘Mad Women’ are changing the face of agencies | Advertising Sep 22, 2018 The era of Mad Men did not end in the 1960’s or 70s. In fact, the era of Mad Men is still very much with usthe misogyny, the chauvinism and the…
Advertising Here’s why Adobe just dished out $4.75B for Marketo | Advertising Sep 22, 2018 Adobe has fired a shot across several bows with its $4.75 billion deal to buy Marketo, which will help it compete in marketing services against…
Advertising What’s next for MDC? The industry weighs in | Advertising Sep 22, 2018 Now that MDC Partners has said it’s exploring options, including a potential sale, the industry is speculating about what happens next. The…
Analytics 20 KPI e-commerce pour votre tableau de bord Web Analytics | Analytics Sep 21, 2018 Pour optimiser un site e-commerce et faire grimper votre CA, la mesure et le suivi de plusieurs KPI s’imposent. Ces indicateurs permettent aux…
Advertising SAG-AFTRA calls for strike against BBH, alleging ‘exploitative practices’ | Advertising Sep 21, 2018 The national board of actors union SAG-AFTRA voted unanimously today to authorize a strike against BBH. The union is instructing its members not…
Advertising Goodbye bots, hello ‘people marketing’ | Advertising Sep 19, 2018 While Gens Y & Z are famously prone to FOMO, my unscientific survey of hundreds of CMOs suggests many suffer from FOFB, “fear of falling…
Advertising Macy’s taps Facebook for holiday effort | Advertising Sep 19, 2018 The holiday shopping season is just two months away and retailers already appear to be betting on small business. Macy’s announced this week…
Advertising Emmys sink to a new low as streaming, premium cable leave network TV in the dust | Advertising Sep 19, 2018 As streaming services like Netflix and Amazon Prime increasingly make off with the lion’s share of the Emmy Awards accolades, the TV industry’s…
Advertising Facebook can’t settle an ad bias claim, draws new complaint | Advertising Sep 19, 2018 Facebook hasn’t been able to resolve a two-year-old lawsuit alleging that its platform enables race-based ad targeting and now faces new claims…
Advertising TripAdvisor plans a social network via new feed, site and partners | Advertising Sep 19, 2018 TripAdvisor wants to be a one-stop-shop for consumers to share, plan and learn about trips. To reach that goal, the Needham, Massachusetts-based…