Advertising Kohl’s continues to chase millennials with new PopSugar push | Advertising Sep 12, 2018 Kohl’s is sweetening its millennial offerings with a new collection from PopSugar, the women’s lifestyle site. To promote the trendy line, which…
Advertising Want to be a true strategic partner? The key is insights | Advertising Sep 12, 2018 Over the course of my career working with marketers and agency partners, it’s inevitable that I get asked, “Tell me something I don’t know.” For…
Analytics Track Engagement and eCommerce | Analytics Sep 12, 2018 Mobile App Analytics has quickly become just as important as web analytics with app store downloads currently reaching over 100 billion and more…
Advertising What you need to know about the Serena Williams U.S. Open media firestorm | Advertising Sep 12, 2018 Bonus indignity: “Serena Williams fined $17,000 for outburst at the U.S. Open,” per ABC News. As Deena Zaru and Joshua Hoyos report, Serena Williams…
Advertising Tell me something I don’t know | Advertising Sep 11, 2018 Over the course of my career working with marketers and agency partners, it’s inevitable that I get asked, “Tell me something I don’t know.” For…
Creative Writing 5 reasons ‘creative’ ideas are tanking your content strategy Sep 11, 2018 Originality is one of the most overestimated words of content marketing.An abundance of digital content obviously has marketers believing only…
Advertising Uber picks Beam Suntory exec as its first-ever CMO | Advertising Sep 11, 2018 Uber has tapped seasoned packaged goods executive Rebecca Messina as its first-ever global chief marketing officer as the 9-year-old…
Project Management 4 Best Project Management Software & Tools in 2020 Sep 8, 2018 In this article we listed 4 best project management software helps teams to complete client requirements including time, budget, and scope…
Analytics 4 conseils d’experts pour optimiser votre performance e-commerce | Analytics Sep 7, 2018 Pour (ré)engager un client, il faut lui donner une cause Les clients utilisent de nombreux points de contacts avant d’acheter. La façon la plus…
Advertising Columbia Sportswear taps McCann Worldgroup | Advertising Sep 6, 2018 Columbia Sportswear, the family-owned outerwear company, has hired McCann Worldgroup as its global agency of record for marketing services on…