Advertising How many agency people does it take to run an account? Not nearly as many as clients think |… Aug 17, 2018 Most marketers don’t fully comprehend what they’re paying for when they hire an advertising agency. They’re not fully aware of the literal nuts…
Analytics How to Move a Property in Google Analytics | Analytics Aug 17, 2018 Life Before Property Moving There have been rumors, whispers and lots of begging polite requests for one of Google Analytics’ most anticipated…
Advertising Walmart bounces back with best sales in more than a decade | Advertising Aug 17, 2018 Walmart bounced back from a lackluster start to the year with the strongest sales gain in more than a decade fueled by its grocery business,…
Analytics Getting Started with Google Optimize | Analytics Aug 16, 2018 A few months ago, Google announced that it would be offering a free version of Google Optimize 360 to the public. This month, people who requested…
Advertising Ad Age’s Best Places to Work is open for submissions | Advertising Aug 16, 2018 To attract top talent, you need to be a company where people want to work. And while what you make or market help influence people’s opinions of…
Analytics HS2 Solutions/LunaMetrics Named to Inc. 5000 List for 5th Year Running | Analytics Aug 16, 2018 Inc. Magazine recognizes HS2 Solutions/LunaMetrics on its 37th annual Inc. 5000 list, the publication’s prestigious ranking of the nation’s…
Advertising Havas New York ditches straws as a first step toward a greener agency | Advertising Aug 16, 2018 In June, Havas New York Chief Creative Officer Harry Bernstein fielded more than 2,000 text messages from potential interns. The hopeful pitches…
Advertising Going high-touch in a high-tech world: Q&A with Zoom CMO Janine Pelosi | Advertising Aug 16, 2018 Just about 50 years ago, futurist Alvin Toffler predicted that as our lives became increasingly dominated by technology, we’d feel an increased…
Analytics Advanced Questions Publishers Should be Asking in Google Analytics | Analytics Aug 16, 2018 If you are a publisher, using Google Analytics, but only relying on Pageviews and Sessions metrics, with all due respect, you are doing it wrong. Or…
Advertising Russian trolls amped up tweets for pro-Trump website | Advertising Aug 16, 2018 Russia’s social-media trolling operation began stepping up its Twitter presence to new heights in late July 2017 — more than eight months after…