Brand Safety Institute debuts to offer new certification programs for digital advertisers –…
From the Brand Safety Institute/TAG white paper, “Defining Brand Safety”
In the days of “Mad Men” and before, ads were…
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Marketing
How to Launch Your First Email Marketing Campaign and Get the Results You Want – Info…
Email isn't going anywhere. There are 3.7 billion global email users. Wouldn't you like all of them to be your customers?…
How to add more video to your content mix – Info PR
Video’s popularity has grown so dramatically that it's cemented itself as
part of a business marketing strategy that you can’t ignore.With a…
Customer service survival guide for small businesses – Info Email Marketing
Giving better care
No matter the size of your company or your industry, stellar customer service underpins…
How Marketing for a Startup Versus an Agency Overlaps and Differs – Info Advertisement
So, you’re considering taking on a marketing leadership role, perhaps as a chief marketing officer. You see two potential paths: rising the ladder at…
Translating WordPress websites? Don’t skip these five important steps. – Info Email Marketing
Don’t get lost in translation
“We have been able to attract customers from The Netherlands, France, UK, Macedonia,…
The Secret to Hosting Unforgettable Live Events: CMA’s Chris Marr on Marketing Smarts…
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Chris Marr is an…
Google allows advertisers to buy ads.txt authorized-only inventory – Info Marketing
Google announced Thursday that advertisers using Display & Video 360 (formerly DoubleClick Bid Manager) can now opt…
8 costly call-to-action mistakes you’re making on your website – Info Email Marketing
Avoid CTA fails
Call-to-action mistakes on your website can be costly. If you fail to use calls-to-action (CTAs)…
Digital Marketing News: Smarty-Pants Speakers Drive Voice Search, YouTube’s Rejiggered Hashtags,…
Report: Smart speaker ownership driving voice adoption on smartphonesThe popularity of voice search on smartphones has grown in part due to more…