Business Skills

Preparing for retirement is important for everyone. Whether it’s sooner or later in your life, you must make sure that you and your family are secured financially when it’s time to retire. This is why you need to look into some good…
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Deflation occurs when asset and consumer prices fall over time. While this may seem like a great thing for shoppers, the actual cause of widespread deflation is a long-term drop in demand. Deflation often signals an impending recession.…
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Employees look to company leadership for direction, purpose, and feedback. Their commitment to the company and its mission depends on the treatment of management and whether they feel valued as a team member. As a leader, it is your…
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The coronavirus crisis has forced organizations to try out remote work arrangements whenever possible, whether they were ready to do so or not. Some organizations had been doing this for years, and the transition was pretty simple. Others…
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When you speak to your customers in the ways that make the most sense to them, you cultivate a sense of trust. Trust grows to loyalty, and loyalty is the king of customer experience. How well do you know your customers? If you work in…
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Though concerns like these are formidable, there are still effective and cost-free ways for brands to stay engaged with their employees during any large-scale crisis. True engagement requires trust, authenticity, and are based on building…
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First, I want you to think of crossing the threshold as your commitment to developing and promoting your brand during a period of crisis. But also (why use one metaphor when you can use two?) think of branding as the way you cross the…
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Delivering an effective customer experience is a journey, not a destination. If brands want to achieve transformational success, positively affect the bottom line, and create a difference for their customers, they need to not only listen…
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A crisis can take different forms and emerge without warning. These crises include advertising disasters, miscommunication with suppliers, or a mishap during a company event. Most organizations prepare contingency plans for various crisis…
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If you’re a skilled communicator, you’re more likely to be perceived as an expert. If you speak eloquently at a job interview, you’re more likely to get the job. In fact, according to a recent survey of approximately 1,000 employers,…
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