Report: Marketers struggle to keep up with new technology
How often do you add new tools to your marketing arsenal?In a new report from Walker Sands, a Chicago-based business-to-business PR and digital…
Browsing Category
Public Relations
4 tactics for combatting marketing blindness
Do you remember the first billboard you saw on the way to work today? What
about the second?As another exercise, try to remember what cereal boxes…
Defining Your Online Brand In 2018
Building a brand is no easy task. A lot of people assume that their brand is just a logo or a specific selection of colors, but the truth is that…
10 writing mistakes that ensure your guest post won’t get published
This article originally ran on PR Daily in July of 2017.You might think that if you can write an informative and interesting post,
it can be…
4 steps to a DIY video studio
Producing videos can seem daunting, especially when you consider the latest
technical terminology, such as 4K, DSLR and 360-video.You don’t need…
How and why communicators should fight the ‘fake news’ scourge
We’ve all heard the term “fake news” bandied about.
Yet how often do we consider its implications? It’s not just a journalism problem; this scourge…
Don’t let false positivity undermine your change initiative
The corporate world encourages positivity.
That’s generally a good thing, especially during workplace change, which sometimes brings unique challenges…
10 tools to help PR pros research journalists
In this post we've listed the top 10 tools that every PR professional should have in their arsenal to research journalists and streamline their media…
Papa John’s founder resigns after using racial slur in PR meeting
Bad executive behavior can leave PR pros shaking their heads and scrambling
to fix brand damage.Papa John’s founder John Schnatter
resigned as the…
The Complete Guide to PR Stunts
Top Publicity Stunts of 2017-2018
Sometimes, the best way to come up with new ideas for a PR stunt is to look back at some of the most inspirational…