Why letters of assignment don’t matter anymore
In the old days, PR firms required media to have a Letter-of-Assignment
(LOAs) as a precursor to being accepted on press trips.Some even went as…
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Public Relations
4 approaches to using video to liven up your storytelling
“The most powerful words in English are ‘Tell me a story,’ words that are intimately related to the complexity of history, the origins of…
6 tips for handling difficult clients
Whether you are part of a large PR or marketing agency, toil for a smaller
organization or work solo, managing client relationships is no easy
task.…
3 PR and marketing lessons from Fresh Del Monte’s recall
Crises often show PR and marketing pros what to do—or what to avoid.The recent recall of Fresh Del Monte products, in light of reports of…
What to know about outsourcing your content creation
Let’s face it: We are not all skilled writers.
Producing compelling and engaging content is an art and science of its own—a combination of…
3 guidelines for PR pros considering unpaid influencer marketing
As traditional news media declines and public relations strategies shift,
influencer marketing has emerged as a smart way to tell brand stories.…
Infographic: The state of mobile marketing in 2018
Mobile advertising is a rapidly expanding part of the communications
industry.As more and more individuals
use social media
via their mobile…
How earned media’s value is shifting
There is immense value in PR, no matter how many “experts� claim
PR is dead.Brand managers, marketers and even PR professionals overseeing…
Editing apps: A boon or a burden?
Good writing remains the essential PR skill.
PR pros dedicate substantial time and resources to crafting blog posts, articles, news releases and other…
3 ways to land media coverage when you don’t have news
This article originally ran on PR Daily in July of 2017.If you’ve got no news to pitch to journalists, create some.Some of the ideas…