Business Skills

Last month, I had the great opportunity to debut my clothing brand, Honey & Misfits, at an inaugural night market in Phoenix. While I was (and…

Uh ... Um ... so as I was saying ... Well, basically ... You know? At first glance, you might think I'm just a writer suffering from a nervous…

Perhaps the legendary Paul Rand said it best; “design is the silent ambassador of your brand.â€� The importance of design to brand strategy cannot…

As traditional news media declines and public relations strategies shift, influencer marketing has emerged as a smart way to tell brand stories.…

5 Branding Lessons from the Cannabis Industry Cannabis branding in the United States is, relatively speaking, in its infancy. Similar to alcohol…

Mobile advertising is a rapidly expanding part of the communications industry.As more and more individuals use social media via their mobile…

Google never disappoints at their annual Google Marketing Live event, and this year was no exception. Among the many new ad features and tools they…

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There are probably two desires for every company's Twitter strategy:Get people to love us so they buy moreAvoid public complaintsUnfortunately, many…

Predictive intelligence, also sometimes referred to as predictive analytics, is a sophisticated method of delivering unique sales experiences to your…