Advertising Beyond empowerment: The case for teaching business fundamentals to women | Advertising Aug 17, 2018 There’s no shortage of women’s events these days. I’ve attended them all — 3% Conference, Makers, Girlboss Rally, Fortune’s Most Powerful Women Next…
Advertising Kroger selects Arizona for self-driving grocery delivery pilot | Advertising Aug 17, 2018 Kroger is bringing self-driving grocery delivery to Arizona. The largest grocery chain in the U.S. will start delivering groceries in…
Advertising How many agency people does it take to run an account? Not nearly as many as clients think |… Aug 17, 2018 Most marketers don’t fully comprehend what they’re paying for when they hire an advertising agency. They’re not fully aware of the literal nuts…
Advertising Walmart bounces back with best sales in more than a decade | Advertising Aug 17, 2018 Walmart bounced back from a lackluster start to the year with the strongest sales gain in more than a decade fueled by its grocery business,…
Advertising Ad Age’s Best Places to Work is open for submissions | Advertising Aug 16, 2018 To attract top talent, you need to be a company where people want to work. And while what you make or market help influence people’s opinions of…
Advertising Havas New York ditches straws as a first step toward a greener agency | Advertising Aug 16, 2018 In June, Havas New York Chief Creative Officer Harry Bernstein fielded more than 2,000 text messages from potential interns. The hopeful pitches…
Advertising Going high-touch in a high-tech world: Q&A with Zoom CMO Janine Pelosi | Advertising Aug 16, 2018 Just about 50 years ago, futurist Alvin Toffler predicted that as our lives became increasingly dominated by technology, we’d feel an increased…
Advertising Russian trolls amped up tweets for pro-Trump website | Advertising Aug 16, 2018 Russia’s social-media trolling operation began stepping up its Twitter presence to new heights in late July 2017 — more than eight months after…
Advertising Wednesday Wake-Up Call: A scary ad spooks YouTube viewers. Plus, will New York magazine be sold? |… Aug 15, 2018 Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this…
Advertising Gore-Tex reveals new brand and new campaign | Advertising Aug 15, 2018 After spending the last six decades making climate-conquering fabric, Gore-Tex is moving into performance. Next month the brand will introduce…